The new Group-wide strategy, gradually communicated to the market through Lammhults Design Group’s quarterly reports, is summarized in the concept Scandinavian Design. Multiplied. It brings together the brands Abstracta, Fora Form, Lammhults, and Ragnars in a more integrated and customer-focused approach, strengthening each brand’s unique position while deepening collaboration between them to create greater shared value.
As part of the strategy, Lammhults Design Group has established a new Group showroom on Norrlandsgatan in Stockholm, which officially opened in December. The showroom serves as a physical and communicative platform for the strategy.
“The showroom is designed to function as a physical manifestation of the new strategy, where the entire portfolio can be experienced in inspiring, contextual holistic solutions rather than as individual products. It will become a hub for dialogue, collaboration, and inspiration, while also strengthening the interplay between design, business, and customer needs,” says Susanna Hilleskog, CEO of Lammhults Design Group.
The showroom was designed by Note Design Studio, whose co-founder Cristiano Pigazzini also acts as Creative Advisor for Lammhults Design Group. The work is based on each brand’s history and archives, aiming to deepen each brand’s identity while strengthening the overall Group cohesion.