We are very pleased to welcome Gunilla Wåxnäs to our group as Head of Product & Portfolio Development for the Office Interiors business area, starting in August 2025.

With an extensive background from companies such as IKEA and Svenssons, Gunilla brings many years of experience in strategic product planning, product development, change management, and brand management – always with customer needs, sustainability, and tangible results in focus.

In this role, Gunilla will take on overall responsibility for developing and coordinating the product portfolio within Office Interiors, while also contributing to shaping the group’s shared offering. By taking a holistic view, identifying synergies, and working closely with our brands, she will play a key role in building a stronger, more unified portfolio strategy.

Her arrival coincides with the launch of a strategic partnership with Note (design studio) and Cristiano Pigazzini, who joins us as Senior Creative Advisor. The aim is to strengthen the group’s creative direction and design strategy. Together, these initiatives mark the beginning of an exciting new phase – where design, strategy, and innovation come together.

CSO Beatrice K Henriksson comments:

“With Gunilla leading our product and portfolio development – in close collaboration with our creative partner – we are laying a solid foundation for the next chapter in our group’s development. We’re now building a unified strategy that enables each brand to grow within a shared, forward-looking framework. This marks a key milestone in shaping the sustainable and inspiring meeting environments of the future.”

We are truly looking forward to having Gunilla on board and warmly welcome her to the team. Together, we will continue shaping the inspiring workspaces of the future!